#sightsandsounds

Boost Mobile x Austin

Project Manager

• Curated a 12” vinyl compilation featuring tracks from Austin’s most buzz worthy emerging artists.

• Created in market content highlighting the artists Austin Travel Guide with selected artists that contributed to the vinyl to tie the pieces together.

• Oversaw creation and gathered all content for beautiful 16 page travel guide booklet, complete with exclusive recommendations, tips and favorite locations from the bands who contributed tracks to the vinyl compilation.

• BOOST Mobile presents T vinyl and city guides were distributed throughout Austin hotels, boutiques, bars, coffee shops, music venues, etc during the months of July and August, garnering attention among locals and those who were coming to Chicago for Lollapalooza.

#globalstreetfarm

Produce Marketing Association @ SXSW 2018

Project Manager

#guacnroll

Avocados From Mexico @ SXSW 2016

Project Manager

Avocados From Mexico took over Austin with a two part immersive activation taking place over SXSW Music.

Program:

Part 1: SouthBites Sampling

• 10-day guacamole sampling program at SXSW food court SouthBites.

• Specially curated a 3 day line up of 32 bands to hand create their very own guacamole recipes, exclusively available to sample that day.

• Along with artist hangs and guacamole noms, each food truck at SouthBites featured an Avocados From Mexico menu item for everyone to dig into.

• We utilized each band’s specialty guacamole recipes for live screen-printing giveaways.

Part 2: AFM Roaming Food Truck

• Took over an already established Austin food truck and rebranded it as a guacamole sampling machine hitting key touch points all around SXSW.

Results:

• Created the #GuacAndRoll hashtag and successfully implemented its usage during the music portion of SXSW 2016. #GuacAndRoll was the most used hashtag for all of SXSW 16. (Forbes)

#wholovesmaltesers

Betty Who x Maltesers

Project Manager

Maltesers partnered with Betty Who on her Party in the Valley tour covering 35 dates across the country to raise awareness of the brands US presence among the 18-35 set.

Program:

• Over saw all show activations including sampling, managing staff, selfie station, coordinating marquee when necessary

• Coordinated branded meet and greets

• Marquee and ticketing featuring “Maltesers Presents: Party in the Valley”

• Selfie Station set up like a red carpet in the lobby of shows featuring a step and repeat with Betty Who props prompting fans to take get a .gif with Betty. Consumers used their own phones to take pictures + boomerangs and post on socials using the #wholovesmaltesers

• Using Betty Who social channels I coordinated and initiated photo contests + Betty Who social posts on key dates where fans post a selfie using #maltesersweepstakes to win tickets to her show in selected cities

• Branded custom tour merch used as giveaways including posters and stickers  

#throwshine

Charlie Puth x 3 Musketeers

Project Manager

3 Musketeers partnered with Charlie Puth on his We Don’t Talk Anymore tour covering 25 dates across the country to raise awareness of the brand among the tweens.

Program:

• Oversaw all venue activations including photobooth, sampling, managing staff, giveaways and hashtaging.